Understanding how customers discover you helps you optimize your presence and grow your followers. Everything starts on the FourTwenty homepage.
The Homepage
Customers see a dispensary list on one side and an interactive map on the other. On mobile, they toggle between list and map views.
How Customers Filter and Sort
| Filter | Options |
|---|---|
| Search | By name or brand |
| Medical / Recreational | Toggle by type |
| Delivery / Pickup | By fulfillment type |
| Open Now | Currently open locations |
| Sort | Freshest (default), Distance, A-Z, Z-A |
"Freshest" is the Default Sort
Locations that most recently updated their menu appear first. Keeping your menu current directly improves your visibility, which drives more page visits and more followers.