Everything on FourTwenty is organized around two levels: your Brand and your Locations. Understanding this hierarchy is the key to understanding how the entire platform works.
Your Brand
Your brand is your business identity. It's the top level. Things that belong to your brand are shared across every location you operate:
- Brand profile — Your logo, cover image, about section, and website URL
- Product catalog — The master list of every product you sell
- Product categories — How your products are organized (Flower, Edibles, Concentrates, etc.)
- Team members — Your staff, admins, and their permissions
Your Locations
Locations are the storefronts that operate under your brand. Each location has its own:
- Menu — Which catalog products are available here, with location-specific pricing and stock
- Orders — Customer order requests for this location
- Deals — Promotions running at this location
- Posts — Announcements and product drops from this location
- Followers — Customers who opted in to receive updates from this location
- Settings — Address, hours, fulfillment options (pickup/delivery), and contact info
Why This Matters
If you have one location, the hierarchy is simple: you set up your brand, then configure your single location underneath it. If you have multiple locations, you benefit from the separation — define a product once in the catalog, then each location decides whether to carry it and at what price.
Customers interact at the location level. They browse a location's menu, follow a location, and place orders at a location. Your brand ties it all together behind the scenes.